ABOUT business & innovations (B&I)
Gain transferable skills at the largest student business on campus. Help us close deals with clients, generate revenue, analyze data, design products, launch marketing campaigns, and develop software to sustain and promote Spectator for years to come.
revenue
The Revenue team is integral to generating over $200,000 in revenue each year, enabling Spectator to be financially independent, fund work-study programs for our student staff, and provide team and organization-wide resources. Team members grapple directly with the real-world challenges of business management from marketing sales to fundraising initiatives.
Engineering
Engineering develops Spectator’s digital products with the mission of enhancing the lives of Columbia students and Morningside Heights and West Harlem residents. Spectator’s Engineering team is an inclusive and diverse community of skilled, tech-loving staffers. Join Engineering to learn industry applications of programming, develop full-stack sites from scratch, and obtain valuable, rewarding work experience.
PRODUCT
Product is responsible for the design, strategy, and management of our portfolio of digital products. These products sit at the heart of the Columbia experience and receive over 350,000 visitors per month. At Product, you will design new features, roll out updates, and innovate the next big thing at Columbia with a group of creative and passionate people. Learn, contribute to, and master every facet of the product development process that drives innovation in the tech industry today.
ENGAGEMENT
Engagement allows Spectator to reach and understand its audience through digital strategy, marketing campaigns, and more. In short, Engagement staffers shape the public face of Spectator. Master a wide skill set including marketing skills, data analytics, newsletters, and social media by being a part of our Engagement team.
KATIE ZHANG
Publisher, Columbia Daily Spectator | Vice President, Spectator Publishing Company
“Spectator’s Business & Innovations department is an extension of the Spectator brand and a springboard for creativity, innovation, and entrepreneurship. Our project portfolio has grown exponentially over the years, and I am beyond excited to help facilitate that continuous growth alongside a community of incredibly talented, intelligent teammates. When it comes to B&I, there’s truly no limit to how much you can learn!”
WHAT WE’VE BEEN WORKING ON
Here are some of the recent projects Spectator’s B&I department has created for the Columbia community.
Our Homecoming 2023 Special Digital Edition is now live – designed by our Product team and built by our Engineering team, every element from the site layout to the compilation of your favorite Homecoming articles are ideated carefully and implemented precisely by our B&I teams.
Spectator’s 2023 Media Kit features new services and the most up-to-date advertising information in line with Spectator’s internal revenue goals for the year. Together, our Revenue and SBS teams just completed updates for this fall’s Spectator’s media kit.
3. FIND YOUR FIT ( JOURNALISM > VISUAL JOURNALISM > BUSINESS & INNOVATIONS )